Customer Analytics (customer data analytics) Customer analytics, also called customer data analytics, is the systematic examination of a company's customer information and customer behavior to identify, attract and retain the most profitable customers. Why customer analytics matters Customers have access to information anywhere, anytime including where to shop, what to buy, how much to pay and so on. This makes it increasingly important to utilize predictive analytics and data to fo...

Business Metric Definition A business metric is a quantifiable measure businesses use to track, monitor and assess the success or failure of various business processes. The main goal of measuring business metrics is to track cost management, but the overall point of employing them is to communicate a company's progression toward certain long- and short-term objectives. This often requires the input of key stakeholders in the business as to which metrics matter to them. Some organizations outlin...