Customer-Facing Definition Customer-facing is an adjective used to describe a hardware or software product, technology, or anything that the customer of a business deals with directly. This can include the user interface of a software application, the help desk that a customer can phone into, any mailing or other contact that a customer receives, or policies that describe how to interact with customers (since the customer will experience the effect of these policies). Since both customers ...

Customer Life Cycle Definition In customer relationship management (CRM), customer life cycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service. Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life cycle into five distinct steps: reach, acquisition, conversion, retention, and loyalty. In layman's terms, this means getting a potential cus...