Sales Funnel Definition
A sales funnel, also called a purchase funnel, is the visual representation of the customer journey, depicting the sales process from awareness to action.
The funnel, which is sometimes referred to as a marketing funnel or revenue funnel, illustrates the idea that every sale begins with a large number of potential customers, and ends with a much smaller number of people who actually make a purchase.
How the sales funnel works
Sales funnel stages will vary by com...
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Mobile CRM (mobile customer relationship management)
Mobile CRM (mobile customer relationship management)
Mobile CRM, or mobile customer relationship management, enables those working in the field or remote employees to use mobile devices such as smartphones and tablets to access customer data and customer accounts wherever they are. Mobile CRM attempts to enable employees to do everything they would from a laptop but with streamlined menus and fewer swipes and clicks, given the small real estate of a mobile device. The best CRM software is des...
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Social CRM Definition
Social CRM Definition
Social CRM, or social relationship management, is customer relationship management and engagement fostered by communication with customers through social networking sites, such as Twitter and Facebook.
Social CRM integrates social media platforms with customer relationship management (CRM) systems to provide insight into customer interactions with a brand, and to improve the quality of customer engagement.
Traditional vs. social CRM
Social CRM provides different b...
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Source Code Definition
Source Code Definition
Source code is the fundamental component of a computer program that is created by a programmer. It can be read and easily understood by a human being. When a programmer types a sequence of C language statements into Windows Notepad, for example, and saves the sequence as a text file, the text file is said to contain the source code.
Source code and object code are sometimes referred to as the "before" and "after" versions of a compiled computer program. For script (n...
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SaaS Definition
SaaS Definition
What is SaaS?
SaaS stands for at least three different "as-a-service" offerings. The original use of the acronym was to refer to Software as a Service. The term has since been used in reference to Storage as a Service and Security as a Service.
Other "as-a-service" offerings include Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). The combination of these two with Software as a Service is sometimes called the SPI model (for SaaS, PaaS, IaaS). The wh...
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Salesforce Einstein Definition
Salesforce Einstein Definition
Salesforce Einstein is artificial intelligence (AI) technology that has been developed for the Salesforce Customer Success Platform. Salesforce's AI product, Einstein, is now available across the company's core cloud products, as part of its spring 2017 product release. Upgrades include Einstein Vision, which brings image recognition software into the Salesforce suite of products.
The goal of Salesforce Einstein is to give sales and marketing departments mor...
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Geolocation Definition
Geolocation Definition
What is geolocation?
Geolocation is the wireless detection of the physical location of a remote device. As a noun, geolocation refers to the physical location itself; as a verb, the term refers to the process of detecting that location.
Depending on the method used, a geolocation can be as general as the continent the user is connecting from or as specific as his geographic position, defined as latitude and longitude coordinates, or sometimes latitude, longitude p...
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Contact Center Definition
Contact Center Definition
A contact center -- also referred to as a customer interaction center or e-contact center -- is a central point from which all customer contacts are managed.
The contact center typically includes one or more call centers, but may include other types of customer contact, as well. A contact center is generally part of an enterprise's overall customer relationship management (CRM) strategy.
Contact center vs. call center
Contact centers and call centers are bot...
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Sales Force Automation (SFA) Definition
Sales Force Automation (SFA) Definition
Sales force automation (SFA) software is a type of program that automates business tasks such as inventory control, sales processing, and tracking of customer interactions, as well as analyzing sales forecasts and performance. Businesses may have a custom version developed specifically for their needs, or choose from among the increasing number of sales automation software products, such as Interact Commerce's ACT! and GoldMine Software's GoldMine. Sales ...
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Marketing Automation Definition
Marketing Automation Definition
Marketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads. The technology is a segment of customer relationship management, or CRM, and is typically used by marketing departments as a way to remove repetitive tasks from staff workflows and increase overall marketing efficiency.
Often, a bra...
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